Transforming Grace is no more … on the radio.
For years now, every Sunday morning at 9:30, radio listeners in Baltimore were greeted by an SPEP sermon wrapped in the compelling theme music of Transforming Grace. (For those interested, it was “Point Reyes,” from Tim Janis’ CD, Water’s Edge). Recently, however, WRBS decided to restructure their programming, and the 9:30 teaching slot was eliminated. They kindly offered us an attractive alternative slot, but the change gave us the opportunity to reevaluate our communication strategy. What do we want to communicate? Who are we trying to reach?
With decades of media experience between them, our own Craig and Andrew worked with other church leaders to help us through the necessary decisions to move forward. They helped us expand our vision to see the possibilities of an internet-based communication strategy. Consequently, the considerable money we planned to invest in radio over the next three years will, instead, be invested in developing the infrastructure and expertise necessary to record and transmit content over the web.
Some of our new goals;
- Stream live (and recorded) worship video to shut-in’s and people who for some reason cannot make it to church on Sunday morning. This will expand Transforming Grace availability beyond the confines of one half hour a week in the Baltimore area.
- Make teaching content of all kinds accessible anytime online. This would be great for us (think of making up one class at home instead of having to take a whole church course over), and great for anyone searching the web for good teaching.
- Provide training that is integrated with the web, providing some content at our convenience at home, thus better leveraging the face-to-face time we spend in discipleship.
- Provide media to warmly welcome and orient local folks looking for a church home.
The same equipment and expertise used for these projects will also be available to create media for other venues if we so desire – such as CD’s DVD’s, TV and radio.
This is a three year plan that will require some cosmetic upgrades to our facility as well as technical upgrades behind the scenes. It may also present a learning curve for a number of us, so please ask God to give us grace.
Hopefully, it will all be worth it as we continue the legacy of Transforming Grace by making God’s Word much more available.